Hudson's Bay Company slammed for 'Nothing tastes as good as skinny feels' shirt

  1. Hudson’s Bay Company found itself at the centre of a social media storm this week after it featured a Canadian artist’s T-shirt design with the quote “Nothing tastes as good as skinny feels.”

    Some social media users say the quote — a saying by British model Kate Moss — encourages eating disorder, but the artist says his design that aims to mock the "absurd remarks" in the fashion industry has been misunderstood.

    Kristin Foster, a Toronto-based photographer, tweeted a photo of the T-shirt Monday night and said her friend took the photo at HBC’s store on Yonge and Queen streets.

    The T-shirt quickly ignited furor on Twitter, as users say the message encourages eating disorder and constitutes body shaming. 

  2. @KristinEff @yckmd_ @TheHudsonsBayCo ugh! The nutritional break down of that is 0% of your daily recommended dose of self confidence.

The infamous quote turned out to be a saying by supermodel Kate Moss.

In an interview with fashion news website WWD, Moss said she lives by the motto “Nothing tastes as good as skinny feels,” according to the BBC. 

While many healthy eating campaigners have criticized Moss for the comment, Moss's spokesperson has said that it was completely misrepresented and taken out of context.
The designer of the shirt, Canadian-born artist Christopher Lee Sauvé, defended his design.

In a Tumblr post Monday night, Sauvé said the T-shirt was not intended to be pro-anorexia, but rather the exact opposite.

By juxtaposing Moss’s quote with a nutritional label of zero calorie, Sauvé said the design is a protest against Moss’s saying and “the absurd remarks that occur in the fashion industry.”

On his website, Sauvé describes his artwork as taking “a critical view of pop culture with an emphasis on the fashion world” and says he is "heralded by the very people he teases: fashion’s elite."

Sauvé also issued a statement Tuesday in wake of the controversy, according to The Canadian Press.

"Most if not all of my designs showcase some type of statement pointing out the absurdity of fashion, and this one item is no exception," he said. "I fully understand and comprehend the severity of an eating disorder and I do not condone

celebrating such pain. My sincerest apologies to anyone that I have offended with my designs. I believe wholeheartedly in my work, however, and I can't apologize for that."

Sauvé's fans spoke out in support of him too.

I LOVE the @chrissauve t-shirt it's making a statement against the ridiculousness of the statement & I think it's bold as hell.


There are two kinds of statement: Provocative, and pointless. Thanks for making t-shirts worth talking about! @TheHudsonsBayCo @chrissauve


@kristiNseattle @chrissauve A t-shirt does not cause anorexia. Images do of skinny girls in magazines. Bullying does.


@chrissauve nothing feels as good as your tees on me! You're brilliant. Not at all hateful.


@KristinEff @electricland If you google the phrase, it IDs Moss as the source, but so? Doesn't clarify the shirt's usage / intention.


HBC responded to Foster's concern on Tuesday, which she found to be "sloppy" and "canned."

Later on Tuesday, HBC told its critics on Twitter that the T-shirt would be removed online and from its stores immediately.

  1. .@KristinEff @bcuban Thanks for your feedback. It is very valuable to us. This t-shirt is being removed online and from stores immediately.